The key design theme for AW12 is "Lads of the 90s" with inner city street culture influenced by sportwear detailing, with a touch of British tailoring heritage. The key styles will include skinny tapered denim with a drop crotch, teamed up with a branded tee and finished off with a sports look to a classic Harrington jacket.
Giaroye key silhouette focus is on a semi tailored appraoch.This will include a waxed parka hooded coat with block colouring, a short trench coat and a skinny tapered chino giving it a more commercial feel.
Aselection of mixed fabrics is once again a key look. Waxed coated cotton, Herringbone Wool and coated cotton teflon play an over look and feel for the collection.
Giaroye Clothing is a British independent men’s fashion led
label, whose style focuses on a Tailored Streetwear look, being clean, crisp
and a little bit classy, relying on the quality, detailing and cut to carry the
look of the brand. Giaroye Clothing aims to complement the British style of menswear,
its distinctive influence vary from British Tailoring, Sports and Music.
A bit like a gentleman with a streetwise attitude, they take
pride in being British but realise that the days of the bowler hat are over,
the modern gent needs to adapt. The
versatile cut of the garments make sure you look fly even when you’re on the
fly, and don’t be surprised when people start asking you what tailor you went
to rather than which Sports store.
Giaroye Clothing manufacture their
range in the UK using British mills to buy their fabrics, and when this can’t
be achieved, as close to home as possible. “Giaroye believe in British
manufacturing and continue to manufacture and source fabrics and trimmings from
the UK”. They take a lot of pride in being a Brit fashion led label and want
their brand to embody that pride, which is achieved by always trying to have
garments made in England, with only limited quantities produced.
Equally at home on the
floor next to the bed as at the bar, Giaroye garments are with you for the
ride. Distinctive or instinctive is up to you, but if you’re new generation
Best of the Brit pack, Giaroye has already chosen you. More than just a fashion
label, we are Giaroye.
